Tags: Technical Sales, Presales, Sales Engineering, Customer Engagement, Demo Strategy, Storytelling, SaaS Sales, John Care, Artech House, Professional Development
Mastering Technical Sales: The Sales Engineer’s Handbook (4th Edition) by John Care & Aron Bohlig – 9781630818722 - Hardcover
- Type: Hardcover Book.
- Language : English
Mastering Technical Sales: The Sales Engineer’s Handbook (4th Edition) by John Care & Aron Bohlig (Hardcover, 2022) – ISBN 9781630818722
Mastering Technical Sales: The Sales Engineer’s Handbook (4th Edition) is the ultimate playbook for transforming technical expertise into business impact. Written by John Care and Aron Bohlig, this updated Artech House edition delivers cutting-edge strategies and proven frameworks for every stage of the presales cycle — from discovery and demo to deal closure.
Product Details
- Title: Mastering Technical Sales: The Sales Engineer’s Handbook
- Edition: 4th Edition
- Authors: John Care, Aron Bohlig
- Publisher: Artech House
- Publication Date: 30 April 2022
- ISBN-13: 9781630818722
- Format: Hardcover / Professional Development Reference
- Pages: 440
- Price: £43.99
- Availability: In Stock | Free UK & EU Shipping
Designed for the modern sales engineer, this edition integrates leadership psychology, virtual demo skills, and advanced storytelling for technical audiences. It bridges the gap between technology and value — showing how to influence buying decisions and lead customers to technical clarity and commercial confidence.
Key Features of the 4th Edition
- Presales Excellence: Proven frameworks for discovery, demos, and closing technical deals.
- Influence & Communication: Master the art of storytelling and technical translation.
- Remote Sales Readiness: Strategies for hybrid and virtual presentations.
- Real-World Insights: Case studies from global SaaS and enterprise software companies.
- Leadership Development: Build credibility, trust, and customer influence as a technical advisor.
Table of Contents Highlights
- The Role and Mindset of the Sales Engineer
- Discovery and Qualification
- Designing and Delivering Winning Demos
- Handling Objections and Competitive Pressure
- Storytelling with Data and Emotion
- Remote and Hybrid Sales Techniques
- Career Growth and Technical Leadership
Who Should Read This Book?
- Sales engineers and solution consultants
- Presales professionals in SaaS and enterprise software
- Technical founders and startup teams selling complex solutions
- Account executives seeking to enhance technical influence
Why Buy from BooksGoat UK?
- Best Price: £43.99 vs RRP £57.99
- Free UK & EU Shipping
- Authentic Artech House Edition verified ISBN 9781630818722
- Eco-Friendly Packaging and fast UK dispatch
FAQs
- Is this suitable for SaaS or enterprise presales roles?
- Yes — it’s the most recommended presales handbook globally for SaaS, enterprise, and B2B technology environments.
- Does it include demo and storytelling frameworks?
- Yes — detailed chapters on discovery calls, storytelling, and technical presentations.
- Is it useful for non-technical sales professionals?
- Absolutely — the communication and persuasion principles apply across all customer-facing roles.
Final Call – Buy Now
Mastering Technical Sales (4th Edition) is the definitive roadmap for turning complex technology into compelling business value. Order now from BooksGoat.co.uk for just £43.99. Free UK & EU shipping included.
